AMSOIL Announces Absolute Efficiency Ea Air Filters (EaA) with Nanofiber Technology for Automotive and Light Truck Applications AMSOIL INC. of Superior, WI announces the introduction of a new premium, high efficiency air filter utilizing nanofiber technology with a four year/100,000 mile service life guarantee and superior air flow. Positioning itself to be a world class leader in filtration, the AMSOIL Ea Filter is incomparable in both design and performance. In lab testing Ea media with nanofibers removed 5 times more dust than the average cellulose filter and 50 times more dust than the average wet gauze media.  Ea media also has 3 times the airflow of cellulose filters and is equal to wet gauze filters at the very low 0.5 inches of restriction.  The proprietary Ea media held 15 times more dust than the average wet gauze type filter.  In short, AMSOIL Ea Filters offer superior performance in the three critical performance benchmarks of efficiency, flow and capacity. Fast Fact:  A nanofiber is less than one micron in diameter.  A human hair is 80 microns.                       Nanofiber Filter Media Traps sub-micron size particles on the nanofiber surface Prevents particles from lodging in the filter media depth AMSOIL Ea Nanofiber Filter Media Cellulose Traditional Cellulose Media                             1000 x Scanning Electron Microscope Images Red circles represent the diameter of a 2 micron and a 5 micron particle                         What are the Benefits? Extends service intervals through increased Capacity Better Capacity than wet cotton gauze or cellulose Offers a high level of engine protection though Efficiency Better Efficiency than wet cotton gauze or cellulose Highest Efficiency rating in the industry Maintains high permeability or Flow through it life cycle Advanced “Cleanable”  properties and attributes (reusable) Priced competitive with great income potential 100,000 mile AMSOIL guarantee / Extended Service Intervals Cost effective / Reduced operation costs OEM Certified Fitment Elimination of potential OEM warranty issues

AMSOIL EaA Air Filters AMSOIL achieves Absolute Efficiency with new filter line. The introduction of AMSOIL Ea Air Filters represents a major breakthrough in filtration technology. For the first time, revolutionary nanofiber technology is available to the auto/light truck market. It’s another first for AMSOIL! Purchase EA Filters or Check Prices Ea Filter Cross Reference Guide

Nanofiber technology has been used exclusively in heavy duty applications, including the US ARMY Abrams M1 tank. AMSOIL has brought this technology to the auto/light truck market. AMSOIL Ea Air Filters provide the absolute best filtration and with an unmatched 4-year/100,000-mile guarantee, AMSOIL Ea Air Filters save money! Revolutionary Technology Nanofiber is a phrase generally referring to a fiber with a diameter less than one micron. Cellulose fibers, on the other hand, are larger than nanofibers and have larger spaces between the fibers, causing contaminants to load in the depth of the media and plug the airflow path, resulting in higher restriction and less capacity. AMSOIL Ea Air filters incorporate a specially constructed cellulose media with exclusive synthetic nanofibers applied to the surface. Dust and submicron particles are trapped on the nanofiber surface, preventing them from lodging in the filter media depth. Here’s how it works: Imagine two filtration media, a chain link fence and a mosquito net. Each is required to stop contaminants, in this case tennis balls. A tennis ball will fit quite nicely into an opening of a chain link fence, but will obstruct the hole almost 100 percent. Now, imagine a tennis ball covering a mosquito net. The tennis ball, at the point of contact with the netting, will obstruct much less filter area than the chain link fence example. In fact, air will flow around the tennis ball all the way to the point of contact. It will take many more particles to obstruct the netting surface area than the chain link fence.                         Above: AMSOIL Ea Air Filters have more than three times the airflow of cellulose. Both wet gauze and Ea are below 0.5 inches of initial restriction.                     Above: AMSOIL Ea Air Filters hold 15 times more dust than a wet gauze type filter.                           Above: AMSOIL Ea Air Filter media removes 5 times more dust than traditional cellulose filters and 50 times more dust than wet gauze.   Air Filter Basics An engine needs air in order for combustion to occur, but the air drawn in through the induction system is loaded with contaminants. There are over 400 tons of suspended dirt and other contaminants in a cubic mile of air over a typical city. The concentration can be even higher in rural areas where there is frequent travel on unpaved roads. The dirt and contaminants drawn into an engine are the leading cause of engine wear. The function of the air filter is to trap and hold these wear causing contaminants without restricting air flow. As the filter traps more and more contaminants, air flow becomes restricted, smothering the engine and diminishing performance. The more wear causing contaminants a filtration media traps and the more contaminants the filtration media holds, while still allowing optimum air flow, the better the filtration media is. The new nanofiber technology used in AMSOIL Ea filters surpasses all other technology in efficiency, capacity and service life. With AMSOIL Ea Air Filters, dust and submicron particles remain on the surface and are trapped in the nanofibers, preventing particles from lodging in the filter media depth. This produces higher efficiency and higher capacity which extends engine and filter life and reduces engine wear. Ea Air Filters Capture More Dirt Efficiency is the ability of a filter to stop dirt and other airborne contaminants from entering the engine. The more efficient a filter is, the more dirt and contaminants it stops. Extensive testing proves that AMSOIL Ea Air Filters are more efficient than cellulose and wet gauze air filters. Allows More Air Flow Proper air flow is vital to maximize performance and engine life. Air is required to release the energy from the fuel being used. It takes 1,200 cubic feet of air to combust one gallon of gasoline. Inadequate air flow can cause serious loss of power, poor performance and excessive fuel consumption. Tests show that AMSOIL Ea Air Filters have more than three times the airflow of filters that use cellulose media alone. Holds More Dirt A filter’s ability to contain trapped contaminants determines how well an engine will run and how long the filter will remain effective. If the capacity is too low, the filter will have to be replaced constantly. When the filter is full, air cannot pass through at the rate necessary for proper engine performance. AMSOIL Ea Air Filters hold up to five times more contaminants than cellulose air filters. Since the nanofibers in the media are so small there are more pores per square inch, allowing for higher dirt-holding capacity and lower pressure drop when compared to cellulose filter media alone. Thinner media fibers produce more uniform pore size distribution, improving the filter’s overall quality and ability to capture and retain particles. Testing shows that Ea Air Filters hold 15 times more contaminants than a wet gauze type filter. The capacity is so great, in fact, that the new AMSOIL Ea Air Filters remain effective for a full 25,000 miles or one year before cleaning. This coincides with the AMSOIL 25,000-mile/one-year motor oil drain interval, adding even more convenience for motorists by consolidating routine maintenance. Save Money With Ea Filters Make Type Retail Cost Number of changes/ cleanings based on 25,000 miles/year Cost for 4 years Cost per year Purolator cellulose $23.75 2 changes $190.00 $45.00 FRAM cellulose $24.95 2 changes $199.60 $49.90 K&N wet cotton gauze $54.97 2 cleanings $134.77* $33.69 General Motors (OEM) cellulose $23.85 2 changes $190.80 $45.20 AMSOIL Ea nanofiber $38.10 1 cleaning $38.10 $9.53 * includes additional purchase of cleaning and oiling kits     AMSOIL Introduces Ea Oil Filters with Nanofiber Technology; Another Revolutionary Step for Automotive and Light Truck Applications AMSOIL INC. of Superior, WI announces the introduction of its new Ea Oil Filter line featuring advanced full synthetic nanofiber technology. The new Ea Oil Filters tout improved lubricant flow, improved cold-start performance, reduced operating costs and extended service intervals. AMSOIL Ea Oil Filters will be the highest efficiency filters on the market for automotive and light truck applications. AMSOIL is the first in the industry to offer a full synthetic media in a cartridge style filter. The Ea synthetic media is made of fibers with a controlled size and shape that are significantly smaller in diameter than conventional filters. Extensive testing shows that AMSOIL Ea Oil Filters provide a near perfect absolute efficiency rating.          Development of this new filter involved partnerships with global filtration industry leaders.  The collaborative effort was orchestrated by AMSOIL with the aim of producing a filter unsurpassed in efficiency and service life.  Benefits include:             • 25,000 miles or one year service life in cars and light trucks             • Higher capacity than competing filter lines             • Excellent flow characteristics             • Reduced engine wear             • Certified OEM fitment The filters also feature fully tucked seams, a molded element seal, roll-formed threads and a long-lasting premium grade silicone anti-drain valve. Fast Fact:  A nanofiber is less than one micron in diameter.  A human hair is 80 microns.                   Above: Advanced Full Synthetic media. Small, consistent fibers trap smaller and hold more contaminants: restriction is lower.                     Nanofiber Filter Media Traps sub-micron size particles on the nanofiber surface Prevents particles from lodging in the filter media depth

AMSOIL Ea Oil Filters Continuing on the path to revolutionize the filtration market, AMSOIL is introducing the new Ea Oil Filter line. Ea Oil Filters feature advanced full synthetic nanofiber technology, making them the highest efficiency filters that are available for the auto/light truck mar Ea Filter Cross Reference Guide    Purchase Ea Oil Filters Or Check Prices

Advanced Media Technology Cellulose and blended medias found in most oil filters have larger fibers than the synthetic nanofibers found in the EaO Filters. They also have larger spaces between their fibers. This causes contaminants to load in the depth of the media and plug the oil-flow path, resulting in higher restriction and less capacity. The smaller fibers in synthetic media also have a controlled size and shape. This results in greater efficiency and capacity than cellulose filters, as well as better durability. AMSOIL Ea Oil Filters provide a higher level of engine protection, as well as extended filter change intervals. Oil Filtration Basics Clean oil is vital to engine performance and durability. Oil must lubricate, cool and clean the engine as it circulates. In order to remain effective it must be filtered as it cycles. The filter is connected to the engine sump, which contains the oil pump. Full-flow filters pass all the oil output from the pump through the filter. The function of the oil filter is to remove the contaminants introduced into the lubricating oil and prevent them from reaching sensitive engine parts without restricting normal oil flow to the various points requiring lubrication. Internal sources of contamination include wear products from the rubbing surfaces of the engine, blow-by gases leaking past the rings of the pistons and degradation of the oil itself. A filter must perform well in the areas of efficiency, capacity, flow and life. Absolute Efficiency Efficiency is the filter’s ability to capture contaminants. The more efficient a filter is, the more contaminants it will remove from the oil. To make a filter more efficient the spaces between the fibers in the media are made smaller, creating more resistance and limiting the oil’s ability to flow through the filter. Achieving maximum efficiency along with limited resistance is critical to good filtration. Extensive testing shows that AMSOIL Ea Oil Filters achieve a near-perfect absolute efficiency rating. The exclusive new technology used in AMSOIL EaO Filters provides filtering efficiency to 98.7 percent at 15 microns. EaO Filters are the most efficient filters that are available for auto/light trucks. Maximum Capacity Capacity is the amount of contaminants a filter can hold and still remain effective. When a filter reaches maximum capacity the oil continues to flow through unfiltered, leaving harmful contaminants circulating in the oil. When a filter reaches maximum capacity it also reaches the end of its life and must be changed. AMSOIL EaO Filters have a far greater capacity than competing filter lines. When used in conjunction with AMSOIL synthetic motor oils in normal service, EaO Filters are guaranteed to remain effective for 25,000 miles or one year, whichever comes first. Durable Construction AMSOIL Ea Oil Filters are made with premium-grade full synthetic media. The strictly controlled processing of this media ensures accurate fiber construction and allows Ea Oil Filters to deliver higher capacity and efficiency, along with better durability. Over the service life of a cellulose filter, hot oil will degrade the resins that bind the media. EaO Filters’ full synthetic media technology uses a wire screen backing that is pleated with the media for superior strength. Ea Oil Filters are constructed with HNBR nitrile gaskets that are fully tested to extreme distances in numerous severe environments. The filters also feature fully tucked seams, a molded element seal, roll-formed threads and a long-lasting premium-grade silicone anti-drain valve. Imroved Flow Proper oil flow is essential to keep moving parts lubricated at all times. A filter without adequate flow properties can cause catastrophic engine failure. Flow is restricted as the spacing in the filter media is made smaller to provide greater efficiency. The synthetic nanofibers in AMSOIL Ea Oil Filters allow maximum efficiency without restricting flow. This provides unsurpassed cold-start performance and ensures proper levels of lubrication throughout the engine. Extended Service Intervals AMSOIL EaO Filters are guaranteed for 25,000 miles or one year, whichever comes first, when used in conjunction with AMSOIL Synthetic Motor Oil in gasoline and diesel vehicles in normal service. They are guaranteed for 15,000 miles for severe service. This coincides with the AMSOIL 25,000-mile/one year motor oil drain interval, adding even more convenience for motorists by consolidating routine maintenance. EaO Filters are recommended for use up to two times longer than OEM recommendations for commercial units, fleets and RVs using diesel fueled engines, not to exceed 60,000 miles for heavy-duty on-highway diesel applications. EaO Filter Q & A Why is the AMSOIL EaO synthetic media better than cellulose based oil filtration media? Synthetic media have submicron diameters (nanofibers) and small inter-fiber spaces which result in more contaminants being captured on the surface of the media and lower restriction. Cellulose fibers are larger and have larger spaces between the fibers, causing the contaminants to load inside the media and plug the flow path, resulting in higher restriction and lower capacity. Why does the AMSOIL EaO Filter use wire mesh? The synthetic media needs support. Will the AMSOIL EaO Filters remove soot? AMSOIL EaO Filters were designed to meed the filtration needs post EGR engine development. However, these are full-flow filters and are not designed as a soot control device. How long do Ea Oil Filters last? EaO Filters are guaranteed for 25,000 miles or one year, whichever comes first, when used in conjunction with AMSOIL Synthetic Motor Oil. AMSOIL recommends changing the oil filter at the time of oil change. Can I still purchase AMSOIL SDF Filters? AMSOIL SDF Filters will be available while supplies last. They are no longer available for online purchase. Why are the SDF Filters being phased out? AMSOIL is continually searching for new and innovative technologies to enhance its product line. With the advent of the nanofiber filtration media, AMSOIL desired to be on the cutting edge and provide the most innovative oil filter technology in the auto/light truck market. Will SDF Filter warranties still be honored? Yes, if an SDF Filter is deemed defective in accordance with the AMSOIL filter warranty, AMSOIL will replace the defective SDF filter with a comparable EaO filter or will credit the customer’s or Dealer’s account for the purchase price of the SDF filter. What is AMSOIL’s filter warranty? AMSOIL warrants that its filtration products are fit for use according to AMSOIL’s recommendations and warrants its products to be free of defective materials, design and workmanship. What kind of vehicles are the AMSOIL EaO Filters designed for? AMSOIL EaO Filters are designed for cars and light trucks equipped with gasoline engines and some diesel pickups. How many EaO Filters are being offered? AMSOIL will carry 35 EaO Filters for the most popular auto/light truck applications. AMSOIL will continually study providing filters for additional applications. If AMSOIL does not offer an EaO filter for my vehicle, what do I do? AMSOIL will continue to offer other oil filtration products for auto and light truck applications. AMSOIL will provide name brand filters for most applications that are not covered by AMSOIL labeled products. How do I cross reference my current filter or application? The most up-to-date source for filter application information is the electronic auto/light truck cross reference guide othe AMSOIL website. All Ea oil and air filters are included. What about the auto/light truck filters you do not cross to? AMSOIL currently has a supplemental line of filters for auto/light truck applications and will be announcing a new partner to enhance this availability in December.